 |
New! Cola Wars: Message in a
Bottle
Examines how brand identity is influenced by consumer perceptions through
the struggle between Coca-Cola, icon of American culture, and rivals Qibla
Cola and Mecca Cola for market share in Muslim locales. These rivals tell
the story of two opportunistic, politically correct Davids taking on a
marketplace Goliath while Coke executives share their plan for defense
against a commercial threat that is as serious as it is unprecedented.
©2004 • 51 minutes • Grades 9 and up
Item#: V-COLA •
Formt: DVD • $79.95
 |
|
|
|
|
|
|
|
|
